In partnership with
Hey Brand Builders,
Most of you are treating AI like a content slot machine. You pull the lever. You get garbage. You blame the tool. Wrong.
The AI Hype Trap
Most professionals now treat AI like a magic wand. They feed prompts into tools. They expect instant authority. Reality hits fast. Output sounds generic. Posts drown in noise. Engagement stays flat. The tool becomes the master instead of the servant. People forget that technology only amplifies existing signal. Weak signal plus AI equals louder weakness.
Why Random Content Fails
Daily posting feels productive. It rarely moves the needle. Readers scroll past recycled takes. Algorithms reward pattern recognition. They punish noise. Most creators chase trends instead of owning a lane. They copy frameworks from gurus. They end up sounding like everyone else. Authority demands originality. Originality demands deliberate positioning first.
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— back to the article —
The Missing Foundation
Great personal brands rest on three pillars. Clear domain ownership. Relentless point of view. Consistent proof of work. Skip any pillar. watch the structure collapse. AI cannot invent your domain for you. It cannot manufacture lived experience. It can only accelerate what already exists. Most people rush to production before nailing identity. They build on sand.
Here’s what actually works:
Own one narrow intersection nobody else can claim
Turn every career scar into a repeatable lesson
Build a content flywheel around proof, not theory
Use AI to 10x speed, never to invent identity
Ship on a fixed cadence that trains the algorithm
Track signal metrics weekly, not vanity likes
Cut anything that doesn’t strengthen your lane
Watch strangers start quoting you in rooms you’ve never entered
Ninety days of this beats five years of random posting.
Get Found,
— Andy
P.S. If you’re still “experimenting” with AI content while your peers quietly lock down authority, good luck staying relevant in 2026. The window is closing faster than you think.